Analytics

Why are analytics so important? They give you the ability to pinpoint critical insights for every customer or lead in your database. Imagine knowing when the best time to market to a specific customer is, which products to market to them based on their interests, how to speak with them based on previous purchase patterns, and what marketing channel they prefer to be contacted by.
Best of all, Blitzmark tracks every customer interaction, triggers new communications based on those interactions and rolls all that valuable data up into easy-to-understand reports and dashboards.

Blitzmark can track every action and decision a customer makes during your campaign to give you insight into your conversion rate, cost per lead and the effectiveness of your campaign messaging. You’ll be able to track how many people went to a campaign landing page, who signed up for an offer, the contact preferences they selected, if they forwarded to friend and many more data points. Armed with deep understanding, you’ll be spending marketing dollars for the greatest return.

A/B testing is one of the most powerful ways to gauge what resonates with your customers in terms of your products, services and the visuals and messaging you use to promote them. An integral feature to Blitzmark is the ability to manage, track and report on A/B testing for virtually any campaign tactic. With Blitzmark you can: segment your customer list to receive different images on a direct mail piece and track which version resulted in more landing page conversions; test different email subject lines to see which had a higher open rate; or even monitor which version of a pay-per-click ad generated more conversions. Blitzmark will track every response, while making the set up of an A/B campaign painless.