Single-Channel Campaigns
A Single-Channel campaign is very focused and aims to achieve short-term results. This type of campaign is best suited for companies with brand dominance or control over a small local market.
With A Data List
Target your Single-Channel campaign to a specific audience and personalize this very direct approach.
Without A Data List
This type of Single-Channel marketing campaign promotes your products or services to a wide audience at a lower cost per unit. However, the cost per response can be high.
Single-Channel Examples
- Direct Selling
- Direct Mail (With or Without a Data List)
- Search Marketing
- Billboards
- Corporate Social Media
Small But Mighty
If you are having a sale, moving to a new location, or launching a new website, a Single-Channel campaign is just what you’re looking for. This marketing approach is less about nurturing relationships with customers, and more about providing them with a one-off promotional message.
Budgeting Your Campaign Spend
Forecasting your Single-Channel campaign budgets are easier and, in some cases, can be tied to response rates. The most common key performance indicator (KPI) is campaign spend to sales conversions.
