Landing Pages

The main difference between a home page and a landing page is that the landing page is a standalone web page with a clear and direct call to action, whereas a home page is part of your company website. A benefit to using a landing page opposed to directing customers and prospects to the homepage is the elimination of potential distractions that may prevent people from completing the call to action. Having fewer links on your landing page will lead to increased conversions.
The landing page can still have the look and feel of your brand. But consider that all the touchpoints in a Multi-Channel Campaign are centered around one objective, to ultimately convert to a sale, therefore, the landing page can be your most important of all the touchpoints in the campaign.

GURL is an acronym for ‘Generalized URL’, which means every new lead or customer will use the same URL and see the same content once they arrive at your landing page. However, a GURL doesn’t have to be a sub page on your current website, Blitzmark can create a vanity URL unique to your campaign. For example, if your main website was CupcakeQueen.com, sending customers to CupcakeSummerDeals.com would likely achieve a higher response rate than simply sending them to CupcakeQueen.com/Summer Deals. Once your target market arrives on your campaign landing page, you’ll have numerous options for the actions, offers, forms and information they can interact with.

PURL is short for ‘Personalized URL’, and PURLs are unique to each recipient of your campaign materials – everything from their name to the offer to the imagery and messaging they see upon arrival can be tailored. Imagine entering a URL containing your name that instantly took you to a landing page, which greeted you personally and contained offers relevant to your purchase history – we think you’d be pretty impressed. Today’s customers don’t have patience for brands that don’t track and formulate campaigns based on their preferences, and PURLs are an excellent means of making customers feel understood and valued by your brand.